Running a business in loss

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Well, no body wants to run a business in loss, but it is also true that most people cannot succeed with a business. If your business is on a loss, how long can you continue to run it? What do you do when your business is in loss for a long time?
 
If your business is running in a loss, the best thing to do is to work on it alongside some veterans and consultants to see how you can turn around the business to at least break even and then see how to make profits.
 
You can't possibly run a business in loss for a very long time. I think the best thing would be to find out what it is you are doing wrong and start searching for solutions to resolve the issue.
 
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