Running a business in loss

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Well, no body wants to run a business in loss, but it is also true that most people cannot succeed with a business. If your business is on a loss, how long can you continue to run it? What do you do when your business is in loss for a long time?
 
For a short period the business owner may run the business at a loss especially if there is some other urgent personal work. If the business has some assets, inventory, it will continue running till the inventory is liquidated.
 
You can't possibly run a business in loss for a very long time. I think the best thing would be to find out what it is you are doing wrong and start searching for solutions to resolve the issue.
 
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