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I recently read that 77.9% of SEO professionals are concerned about the loss of clicks due to AI-generated answers. That statistic made me think: it's no longer enough to worry about Google rankings or page views; the real challenge will be measuring the real impact on leads, customers, and conversions.
For example, many sites that previously relied on informational organic traffic are now seeing that those clicks might not arrive if AI answers queries directly to the user without the user needing to click. So, what's really changing is not just what we answer these searches, but how we respond to them.
In recent months, I've started making some changes to my own strategies: first, prioritize content that demonstrates real expertise, authority, and trustworthiness (EEAT). Document success stories, provide original data, and provide testimonials. Second, better structure articles by considering snippets that AIs can quote—short paragraphs, clear answers, and focused language. Third, coordinate more with content, design, and development teams to ensure that blogs not only look pretty, but also load quickly, work well on mobile, and have structured markup that helps AI understand them.
For example, many sites that previously relied on informational organic traffic are now seeing that those clicks might not arrive if AI answers queries directly to the user without the user needing to click. So, what's really changing is not just what we answer these searches, but how we respond to them.
In recent months, I've started making some changes to my own strategies: first, prioritize content that demonstrates real expertise, authority, and trustworthiness (EEAT). Document success stories, provide original data, and provide testimonials. Second, better structure articles by considering snippets that AIs can quote—short paragraphs, clear answers, and focused language. Third, coordinate more with content, design, and development teams to ensure that blogs not only look pretty, but also load quickly, work well on mobile, and have structured markup that helps AI understand them.