- Thread Author
- #1
![Global Connector Emblem NFT [Common]](/data/dbtechShop/itemIcons/0/3.jpg?1702360984)
There's a lot of talk about AI killing traditional SEO, but what we're seeing today confirms something different: the demand for information persists; it's just the way we search. Users no longer rely exclusively on Google: they use chatbots, social media, vertical platforms, and conversational searches.
The major visible impact is the emergence of so-called generative blocks ("AI Overviews") that appear before traditional results, reducing clicks but not impressions. This is what they've called the "crocodile effect."
To adapt, brands must complement traditional SEO with new practices: optimizing for natural prompts or questions, structuring content for easy citation, strengthening thematic-semantic authority, using structured data, and diversifying their presence across different channels.
Measurement is also changing: average position or organic traffic are no longer enough; it's necessary to monitor the probability of citation, unlinked mentions, real CTR versus impressions, direct traffic, and visibility in AI environments.
The major visible impact is the emergence of so-called generative blocks ("AI Overviews") that appear before traditional results, reducing clicks but not impressions. This is what they've called the "crocodile effect."
To adapt, brands must complement traditional SEO with new practices: optimizing for natural prompts or questions, structuring content for easy citation, strengthening thematic-semantic authority, using structured data, and diversifying their presence across different channels.
Measurement is also changing: average position or organic traffic are no longer enough; it's necessary to monitor the probability of citation, unlinked mentions, real CTR versus impressions, direct traffic, and visibility in AI environments.