- Thread Author
- #1
SEO isn't just for big brands: for SMEs, it can be a very effective strategy for increasing visibility and attracting customers at the right cost. Here's a summary of the most relevant points:
1. Have a quality website: clear, easy to use, and representative of your business.
2. Set up free tools like Google Analytics and Search Console to see what works and what doesn't.
3. Open and optimize a Google Business Profile to appear better in local searches.
4. Conduct keyword research to understand what people who might need your products or services are searching for.
5. Optimize internal site elements: titles, URLs, headings, meta descriptions, and so on.
6. Create relevant and effective content: content that provides value, answers questions, and demonstrates expertise.
7. Get quality links from other well-regarded sites; have a link-building strategy.
8. Prioritize local SEO if your business depends on nearby customers: appear on maps, reviews, and local directories.
9. Measure all results, review them periodically, and adjust what isn't working.
If you do it consistently, SEO can bring real benefits: more traffic, new customers, better conversions, and a digital reputation that grows over time.
1. Have a quality website: clear, easy to use, and representative of your business.
2. Set up free tools like Google Analytics and Search Console to see what works and what doesn't.
3. Open and optimize a Google Business Profile to appear better in local searches.
4. Conduct keyword research to understand what people who might need your products or services are searching for.
5. Optimize internal site elements: titles, URLs, headings, meta descriptions, and so on.
6. Create relevant and effective content: content that provides value, answers questions, and demonstrates expertise.
7. Get quality links from other well-regarded sites; have a link-building strategy.
8. Prioritize local SEO if your business depends on nearby customers: appear on maps, reviews, and local directories.
9. Measure all results, review them periodically, and adjust what isn't working.
If you do it consistently, SEO can bring real benefits: more traffic, new customers, better conversions, and a digital reputation that grows over time.