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Yelp's article for small businesses offers practical advice divided into three key areas: on-page, technical, and off-page SEO. Here's a summary of the most important points:
1. **Complete and consistent profile**: Make sure you claim your page, fill out all the basic information (address, hours, correct category), and that it matches your website's. This improves trust for both Yelp and customers.
2. **Descriptive and relevant content**: Use clear descriptions of what you do, highlight specific services, add quality photos, and update your information to stay current.
3. **Reviews and reputation**: Reviews are key. Don't ask for reviews directly if it's against the rules, but encourage customers to leave them naturally. Also, always respond to both reviews and praise—it shows commitment.
4. **Technical Optimization**: Pay attention to aspects such as loading speed, whether your profile is accessible, and that there are no errors (for example, in the basic data).
5. **Visibility Outside of Yelp**: Make sure your business also appears in other local directories, that your website is well-positioned, and that there are external links or mentions that reinforce your reputation.
With these strategies, a small business can improve its presence on Yelp, attract more local customers, and build trust with a professional and active appearance.
1. **Complete and consistent profile**: Make sure you claim your page, fill out all the basic information (address, hours, correct category), and that it matches your website's. This improves trust for both Yelp and customers.
2. **Descriptive and relevant content**: Use clear descriptions of what you do, highlight specific services, add quality photos, and update your information to stay current.
3. **Reviews and reputation**: Reviews are key. Don't ask for reviews directly if it's against the rules, but encourage customers to leave them naturally. Also, always respond to both reviews and praise—it shows commitment.
4. **Technical Optimization**: Pay attention to aspects such as loading speed, whether your profile is accessible, and that there are no errors (for example, in the basic data).
5. **Visibility Outside of Yelp**: Make sure your business also appears in other local directories, that your website is well-positioned, and that there are external links or mentions that reinforce your reputation.
With these strategies, a small business can improve its presence on Yelp, attract more local customers, and build trust with a professional and active appearance.