SEOcamp 2025: Reflections on What's Changing in Latin American SEO

[gwolf666]

SEOcamp 2025, held in Buenos Aires, became a turning point for those of us who work in web positioning. The first thing that stands out is how evident the convergence is between traditional SEO and the new approaches required by artificial intelligence, algorithms that no longer only review keywords, but also intent, user experience, and content structure. According to some of the talks, search engines are rewarding texts that are well-organized, that directly answer user questions, and that incorporate practices such as **Core Web Vitals**, optimal technical performance, and mobile usability.
One of the topics I shared most with other attendees was the agile-focused SEO audit (HIIT) for news media, technical presentations on data extraction (such as the use of Xpath), and practical workshops with tools like Ahrefs. All of this suggests that it's no longer enough to have good content; It must be efficient, traceable, measurable, and adaptable.
The gap between those who only do basic SEO and those who invest in technical strategy, UX, in-depth analysis, and data-driven visibility will be narrowed. These types of events demonstrate that Latin America is increasingly aligned with these global SEO demands.