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Should I assist my loyal customers solve their personal problems beyond business transactions?

Kross

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Business can be very tricky at times. There are times that customers have personal problems that are not related to the business you do and they call your for assistance. It could be any kind of problem. Marital, financial, emotional otherwise. And these are loyal customers.

Should I help them solve the personal problems they have?
 
It could help to build a strong relationship with such customers but there must be boundaries to that before it turns sour.
 
I am a freelancer. I have some loyal customers. They have used my translation service for a number of years. Sometimes, when they are not in a good mood, they will give me a call. I am glad to talk with them and be a good listener. But I seldom give advice to personal problems of customers.
 
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