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Should small businesses also focus on packaging?

eLdavis

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Majority of the well known big businesses tend to focus on packaging as part of the ways to deliver exceptional services to their customers. They make use of customized bags and the likes to package their products. Should small businesses also focus on packaging or simply focus on growth first.
 
If a small business can afford to package with customized bags, there is nothing absolutely wrong about it. It helps with branding.
You are right, this would also increase the level of respect potential customers value the business if they have branded packages.
 
Majority of the well known big businesses tend to focus on packaging as part of the ways to deliver exceptional services to their customers. They make use of customized bags and the likes to package their products. Should small businesses also focus on packaging or simply focus on growth first.
I think packaging is important even for small businesses. It doesn't have to be fancy, but it should be clean and show quality. Customers like something that is well packaged. But don't spend all your money on it before you've built it. Just balance growth and presentation.
 
This time small business operators only rely on traditional packaging. The prices are getting higher plus in most parts in the Philippines, stores and malls are only allowed to use eco bags and paper bags, no more plastic using to protect Mother Nature.
 
Packaging helps with branding, yet it should not swallow the budget of a small business. A simple, appealing presentation works well in the early stages. Customers care more about the product itself and the way they are treated. As the business becomes stronger, investing in custom packaging becomes easier and feels more natural. Growth should carry the heavier costs, not the other way around.
 
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