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If you own a blog or run an online business, it is essential that you conduct keyword research. It will assist you in optimizing your content for various search engines. It will also help you rank on Google's and other search engines' first pages. One of the tools you will need for keyword research is Semrush. Aside from keyword research, it can aid in tracking and competitive analysis. Google Keyword Planner is yet another useful tool for keyword research. It is free to use and may be used to plan your Google AdSense campaigns. Ahrefs is also useful. It is an SEO tool that can be used to analyze backlinks. Apart from this list, you can use Google Trends, Moz, and Answer the Public.