Staff behaviour is a vital aspect of the identity of a brand.

[Trush Jodie]

Many businesses always focus on logos and colors as the definition for their brands. They often neglect the other aspect of branding which has to do with their internal communications within the business. Staff behaviour are vital aspects of the identity of a brand.

 

[Augusta]

Brand identity can evoke emotions that help forge deeper connections with consumers. When a brand's identity reflects values or a lifestyle that resonates with the target audience,