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Digital transformation has revolutionized how companies operate and compete in today's market. The integration of technologies such as artificial intelligence, data analytics, and automation allows for process optimization, cost reduction, and improved customer experience. From my perspective, organizations that adopt a well-planned digital strategy can respond more quickly to changes in the environment and capitalize on new business opportunities. However, it also presents challenges related to talent development, information security, and managing cultural change. The key to success lies in integrating technological innovation with a clear business vision, fostering a digital culture that drives productivity and sustainability. Ultimately, digital transformation is not just a trend, but a necessity to remain competitive in the modern economy.