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Internal linking is one of the most underrated SEO techniques, but it has a direct impact on how search engines interpret a website's structure and relevance. It involves connecting different pages within the same domain to guide both the user and Google's bots to the most important content. A good practice is to use natural anchor texts that clearly describe the content to which the link points, avoiding the excessive use of repetitive keywords. Additionally, it is advisable to prioritize links to articles with high informational value or pages that need more visibility. This technique also improves user retention, as users spend more time on the site when browsing related topics. Good internal linking strengthens the web architecture, distributes authority evenly, and contributes to better overall positioning in search results