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One of the most determining factors in user experience is the speed with which a website loads. No matter how attractive the design or how interesting the content, if a page takes more than a few seconds to display, most visitors will abandon it without a second thought. This not only affects retention rates but also search engine rankings, as Google prioritizes fast and optimized sites. The most common causes of slowness are usually heavy images, unoptimized code, overloaded servers, or the excessive use of unnecessary plugins. A good web designer must balance aesthetics and performance, ensuring smooth navigation even on mobile devices. Ultimately, loading speed is not just a technical issue, but a key tool for keeping users engaged and increasing conversions.