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When it comes to website creation and design, one of the most important factors that is often overlooked is loading speed. A slow website generates user frustration, increases abandonment rates, and directly affects the project's perceived professionalism. Furthermore, search engines consider loading speed a key factor for SEO ranking, so an optimized site is more likely to appear in the top results. To improve speed, it is advisable to optimize images, minimize the use of unnecessary scripts, leverage caching, and use quality servers. It is also helpful to implement lazy loading techniques and file compression. Ultimately, a fast website not only retains visitors but also strengthens the project's authority and credibility, ensuring that the investment in web design is truly effective and profitable.