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The Importance of Web Architecture in SEO

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A website's architecture is a fundamental pillar for achieving good search engine rankings. A clear and well-organized structure allows users to easily find information and search engine bots to crawl and index the content without difficulty.

An essential aspect is maintaining a logical hierarchy, with the main pages just a few clicks away from the home page. The proper use of menus, categories, and internal links helps distribute authority and improve the relevance of each section.

Another important point is creating friendly and descriptive URLs, as they provide clarity for both users and search engines. Furthermore, implementing an XML sitemap and a robots.txt file facilitates crawling.

An optimized architecture not only improves usability and the browsing experience, but also increases the chances of positioning the site at the top of search results.
 
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