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A fundamental aspect of website creation is loading speed, as it directly influences user experience and search engine rankings. Studies show that visitors abandon sites that take more than three seconds to load, resulting in lost traffic and conversion opportunities. To optimize speed, you can compress images, reduce excessive scripting, implement caching, and choose a good hosting. Additionally, a clean and lightweight code structure contributes significantly to site performance. It's not just about attracting visitors, but also about keeping them engaged and reducing bounce rates. Search engines also favor fast sites, which improves SEO and online visibility. In short, loading speed is a key factor that combines user experience, retention, and web positioning.