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The Indian messaging app that wants to take on WhatsApp

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The Indian tech company Zoho created Arattai, which has gone widespread in the nation during the last several weeks. Sensor Tower, a market research organization, reports that Arattai had fewer than 10,000 downloads in August. In 2021, Arattai—which translates to "banter" in Tamil—had a soft debut, but few people were aware of it. The federal government's drive for independence as India copes with the effects of high US trade tariffs on its commodities is being attributed to the abrupt spike in its popularity. Over the past few weeks, Prime Minister Narendra Modi and his ministers have emphasized the importance of making and spending in India.
 
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