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One of the most overlooked aspects of SEO is technical SEO, but its impact on traffic is enormous. Having good content is useless if your site loads slowly or has crawl errors. Optimizing loading speed, using HTTPS, properly configuring your robots.txt file, and creating an XML sitemap are fundamental steps to improve indexing. It's also key to ensure your site is fully responsive, as Google prioritizes the mobile experience. Another essential point is to review broken links, as they affect domain authority and user experience. Tools like Google Search Console or Screaming Frog can help you detect and correct these issues. Well-implemented technical SEO ensures that search engines can understand, access, and rank your content without hindrance, which directly translates into more visibility and organic traffic.