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The Power of Visual Hierarchy: Guiding Eyes
When someone lands on your page, where should they look first? Visual hierarchy uses size, color, and spacing to control the order eyes see information. Make your key message (headline, main button) the most prominent. Use large, bold fonts for importance. Use contrasting colors for critical actions. Strategic whitespace gives elements room to breathe and draws focus. By designing this visual flow, you subtly guide visitors toward your desired action, making your website more effective without saying a word.
When someone lands on your page, where should they look first? Visual hierarchy uses size, color, and spacing to control the order eyes see information. Make your key message (headline, main button) the most prominent. Use large, bold fonts for importance. Use contrasting colors for critical actions. Strategic whitespace gives elements room to breathe and draws focus. By designing this visual flow, you subtly guide visitors toward your desired action, making your website more effective without saying a word.