The problem of having a weak brand identity

[eLdavis]

One major problem most business owners have today is the issue of having a weak brand identity. This can usually lead to low sales and profit. One of the best ways to solve this is having a clear mission and vision, creating articles and even campaign on social media, this would help in promoting your brand.

 

[Fidelia]

What is the essence of having a brand identity in the market place? It is to deepen market penetration. A weak brand identity would limit the market penetration of a business.

 

[freelancermaria]

Yes, weak brand identity is not good for the business. Customers will fail to remember your business and they won’t trust your business that much.

 

[Starmix]

Change the brand name if that's the problem. You also need to do experiment on brand names about which one is appealing and if found one that must be the one you promote.

 

[Kross]

It might not even be from the branding tools. It might also be from inconsistency in usage of the branding tools. Changing logos and slogans like it is no man's business can affect the brand negatively.

 

[Augusta]

It would be difficult for your brand to be noticed and recognised. You need to have solid brand identity to progress