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The use of color in web design goes far beyond aesthetics; it's a powerful tool for influencing user emotions and decisions. Each color conveys a distinct feeling: blue inspires confidence and calm, red generates urgency and energy, while green is associated with balance and nature. Therefore, companies must carefully choose their color palette based on the message they wish to convey and their target audience. Furthermore, maintaining consistency between the tones of the logo, buttons, and backgrounds helps reinforce the visual identity and improve the user experience. A good designer understands that colors not only decorate, but also guide attention, prioritize information, and reinforce conversion. In short, mastering color psychology is essential to building a website that communicates and connects emotionally with its audience.