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The Subscription Box Boom: Why do people pay monthly for surprise boxes?

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Nowadays, subscription boxes are everywhere, whether it’s snacks, beauty products, books, or self-care kits. For many, there’s a bit of excitement in receiving a “surprise” once a month, which is a thrilling feeling when you open up each subscription box. For businesses, subscription boxes are a way to create loyalty and create a stream of income.

Some people think a subscription box is a clever way to try out different items without committing to full-size products. On the other hand, others think subscription boxes are just another way of marketing that encourages buying on impulse.

Do you think subscription boxes are really worth the hype, or are they just another passing trend in consumer culture?
 
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