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In today's digital environment, the evolution of SEO is undeniable. With the integration of virtual assistants like ChatGPT, Gemini, and Claude, traditional SEO strategies have undergone a significant transformation. These tools are changing the way users interact with online information, prioritizing direct and accurate answers over browsing through multiple links.
This shift has led to a decrease in web traffic of up to 30% in certain sectors, as users get immediate answers without having to visit multiple pages. Furthermore, the inclusion of generative AI in Google search results has further altered the landscape, displacing traditional websites in favor of automated responses.
However, this does not mean the end of SEO, but rather its adaptation. SEO now focuses on optimizing content to be understood and used by these artificial intelligences. This involves creating clear, structured, and authoritative content that can be easily interpreted and recommended by virtual assistants.
This shift has led to a decrease in web traffic of up to 30% in certain sectors, as users get immediate answers without having to visit multiple pages. Furthermore, the inclusion of generative AI in Google search results has further altered the landscape, displacing traditional websites in favor of automated responses.
However, this does not mean the end of SEO, but rather its adaptation. SEO now focuses on optimizing content to be understood and used by these artificial intelligences. This involves creating clear, structured, and authoritative content that can be easily interpreted and recommended by virtual assistants.