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You might think that the primary functions of business are to create money and customers, but the answer is no. They are not the one, The two primary functions of business are innovation and marketing. The business operators must make the innovations as the basis of the sales productions and employee performances, to get brand perception, improve customer trust, increased efficiency, and launch new products, and the next is marketing. The marketers must broadcast in broad daylight the products the company is selling or offering to the customers.