Use analytics on Instagram to perform better marketing?

[Tobi]

There are a lot of “vanity” metrics that can be distracting when you analyze the data on the back-end of your Instagram account. Most people pay attention to views and likes, but those data points do not tend to carry as much meaning as you might hope.

 

[Fire&Rain]

It is easy to get caught up in likes and views because they feel tangible, but they don’t always reflect real engagement. Comments, saves, shares, and click-throughs usually tell a deeper story about how content resonates with people. Focusing on meaningful metrics helps you make decisions that actually grow your audience instead of just inflating numbers.