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When two parties enter into a business negotiation, it is an opportunity for them to forge a business relationship that could be very beneficial long term.
That's why it is always advised that business people don't take hard lines to try and win a business negotiation. It can kill that opportunity to build business relationships.
That's why it is always advised that business people don't take hard lines to try and win a business negotiation. It can kill that opportunity to build business relationships.