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What action of a seller shows vulnerability to the customer?

Kross

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They always teach us in business that we shouldn't show vulnerability when we are trying to sell a product or service. I
In practical terms, what actions can a seller do that tends to show vulnerability to the customer they are trying to sell to?
 
In practice, a salesperson can display vulnerability in various ways that affect customer trust. For example, if they hesitate or waver when answering a question, they convey insecurity about the product or service. Similarly, if the salesperson reveals a lack of knowledge or experience, they may appear unreliable. Another way is when they express doubts about the quality or effectiveness of what they are offering, which can generate distrust in the customer. Furthermore, showing nervousness or anxiety during the conversation can give the impression that the salesperson is not knowledgeable about the subject or lacks confidence in their own offering. In my opinion, while it's natural to have some insecurity at times, it's important for salespeople to project security and confidence to persuade and gain the customer's trust. Excessive vulnerability can be an obstacle to closing successful sales.
 
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