What approaches do you use to expand a small business?

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There are many advantages to starting a small business: growth potential, flexibility, problem-solving skills, increased creativity, freedom, and taking on new challenges are just a few. As a long-term small business owner, what approaches do you employ to grow your business?
 
There are actually different ways one can go about this, one of the common ways is by adding a new service or product to your business. Spreading out to reach more persons is also a way of expanding your business.
 
It depends on your skills, capital, and ability. If you have all these then there is no problem with expanding your business. There are no approaches but rather huge capital it isn't advisable to start a business with big or small business capital insufficient.
 
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