What are Search Terms?

[yusra]

As an SEO beginner, I want to better understand search terms. What exactly are search terms and how do they relate to keywords and search queries? Why is it important to identify and target relevant search terms when creating content? How can I discover which terms my audience is using to find my website and products?

 

[Augusta]

Search terms are the actual text a user types into a search engine's search box. This could be anything from a single word to a long, complex phrase.

 

[Nomad]

When people want to find something online they use a word, or two words, or a group of words, one word is keyword, more than two words are key phrase and a group of words is long tail search term

 

[Augusta]

These terms are crucial for directing users to relevant content online by matching the search terms with indexed web pages.