What are some of the best ways to promote a newly created website?

I think social media still remains one of the best ways to promote a new website. You can create paid ads, or if you have a huge amount of followers, you can do this without paying.
 
It depends on the niche. Social media is always good to get the word out, but getting links on sites related to your niche has lots of benefits, and can also help you bring in more search engine traffic.
 
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