What are the Benefits of Brand Repositioning?

[Suba]

Brand repositioning is a marketing strategy employed by entrepreneurs to change the position and market perception of a brand. This allows the brand to reach new segments, remain relevant, and enhance its reputation without having to completely change the brand's foundation. For example, Samsung was initially known as a local and conservative product, but after a comprehensive brand repositioning, its image transformed into a global, modern, and innovative brand.

 

[Fidelia]

When a brand repositions itself, it redefines its identity. And that is always dependent on the goals that the business is pursuing at that time.

 

[Augusta]

It is about creating Brand Value, include: Reaching untapped audiences. Strengthening market position. Keeping pace with trends.

 

[eLdavis]

Brand repositioning plays a major role when it comes to the growth of the brand. such as improvement in sales.