For business people who create or produce finished goods, be it food, drinks or other products such as cosmetics, electronics, etc., of course they need product innovation so that their products can dominate the market. Product innovation can improve product quality and also help customers find new satisfaction in their products. Product innovation not only creates new products, but can also develop existing products. We also know improving/developing existing products as incremental innovation or simply making small changes to improve the quality or taste of food and beverage products. So what do you think are the benefits of product innovation?