What are the Differences between Content Marketing and Social Media Marketing?

[Suba]

Content marketing is the activity of creating and sharing or publishing quality and interesting content and can be in the form of videos, articles, podcasts, etc. Content marketing often only tells the story of the brand/product or service being offered. While social media marketing refers to a marketing strategy that utilizes social media platforms/sites. Marketers can also directly interact with customers and will also attract new customers. Social media platforms also allow potential customers to access marketing content by clicking on a link.

 

[Nomad]

Content marketing is a generic term used for marketing method where you use different kinds of content to market, where as all marketing activities done on social media is social media marketing.

 

[Laurentta]

Content marketing focuses on creating and distributing relevant and consistent contents to attract a clearly defined audience while social media marketing promotes a brand, product or service on social media platforms to engage the audience and drive website traffic and sales.

 

[Augusta]

Content marketing emphasizes creating and distributing valuable, relevant, and consistent content to attract and retain a target audience, social media marketing on the other hands utilizes social media platforms to engage with that audience and build relationships.

 

[eLdavis]

Both content marketing and social media marketing are pretty much related. Content marketing often focus on creating valuable and consistent material to engage individuals, while social media marketing involves the use of social media to attract and gain audience.

 

[Augusta]

Social Media Marketing:
Focus: Utilizing social media platforms to engage with audiences, build relationships, and promote content.
Goal: Increase brand

 

[Trush Jodie]

Content marketing is using contents to attract the audience. It is a subset of social media marketing.

 

[Augusta]

Increasing brand awareness, driving traffic to websites, boosting engagement, generating leads, and enhancing customer satisfaction.

 

[Nomad]

Both content marketing and social media marketing are pretty much related. Content marketing often focus on creating valuable and consistent material to engage individuals, while social media marketing involves the use of social media to attract and gain audience.

You need content to market on social media, for instance, you need videos, images, texts. However, you can do content marketing on other platforms as well, for instance blogs.