What are the differences between the roles of branding and marketing departments of a business organisation?

[Fidelia]

So many people, including I, have often felt that the marketing departments in a business organisation has the same roles they perform.

What is the differences between the roles of marketing and branding in a business organisation?

 

[Augusta]

Branding helps with distinguishing your business or services. People can easily identify your product's through branding. Marketing is creating awareness for your business

 

[King Belieal]

Branding helps to create a specific identity for your business. They define the business culture and what it should be known for. Marketing on the other hand defines how the business makes sales.

 

[kerryjoy]

Branding is the foundation, defining who you are as a company and the image you project. It's about creating a long-term emotional connection with customers. Marketing, on the other hand, is all about action.

 

[Fidelia]

Branding is the foundation, defining who you are as a company and the image you project. It's about creating a long-term emotional connection with customers. Marketing, on the other hand, is all about action.

That emotional connection might look less important than sales in the short term but the it could be the defining factor between impressive or disappointing sales in future.

 

[Kross]

It is one thing to bring a product to the market and it is a different thing to create a special identity for that product for staff to relate to. Marketing takes the products to the market while branding gives the products an identity.

 

[SHAHID987]

In Roomi Enterprises I was in sales and marketing department so we were finding out the ways and means of generating sales. While branding department was dealing by brand manager and his duty was to promote a particular brand of different products.

 

[Fidelia]

In Roomi Enterprises I was in sales and marketing department so we were finding out the ways and means of generating sales. While branding department was dealing by brand manager and his duty was to promote a particular brand of different products.

That means the two departments were headed by different people meaning their objectives were distinct. In some companies, they find a way to merge then the two departments to work together.

 

[Suba]

Basically, branding is the process of building a strong and positive image for consumers through the creation of distinctive values, identities, brands and images. Meanwhile, marketing focuses more on establishing relationships between companies and consumers through their strategies.

 

[eLdavis]

I think branding is mostly about creating a separate identity for the business. It helps in separating your business from others, then marketing is mainly about reaching out to your target audience.

 

[Augusta]

Branding a business is giving your business a distinctive looks thaf it can easily be identified with but marketing is selling your products to people by creating awareness