What are the Factors that Influence a Consumer's Purchasing Decision?

[Suba]

Purchasing decisions are the output of factors that influence consumers ranging from financial conditions, socio-culture also by various elements such as product brands, prices, locations, promotions, service quality etc. So there are several factors that can influence a consumer's purchasing decision on a product such as:
-Level of trust in the product and product quality
-Recommendations from friends or others.
-Repeat purchases that indicate a high level of satisfaction.
-Customer service.

 

[Fidelia]

The number one thing that affects purchasing decision for any product is the pricing of the product. And the next one is the funds available to the consumer at the time.

 

[Augusta]

I'm always believing they are two things involved here which are the price and quality of the product's. They will be determined fast if the products would be bought by the customers or not

 

[King Belieal]

Purchasing power is the ability for a consumer to effectively respond to needs and it affects purchasing decisions.

 

[Xtynehappy]

Here there are so many factors that affect the same. First the urgency of the need, the prices for the products among other factors.

 

[Augusta]

Customer's perceptions and beliefs about products or brands strongly impact their buying decisions. There's the
Motivations,learning and Experience and even peer Influence: .

 

[Trush Jodie]

The availability of alternatives always affect the purchasing decision of customers. They might prefer to go for the alternative

 

[Stardom22]

For me l can say that l go by the needs. As far as l am concerned l am being led by the need for purchasing my own things for sure.

 

[Augusta]

Recommendations from friends or other people is number one for some people. They will always start by what others are saying and that's it

 

[eLdavis]

Another factor that might influence customers is peer pressure, for some if they see others buying it, they would want to buy it as well.

 

[Kross]

Purchasing decisions can be influenced by the person's status. Family people prioritise to buy certain things more than singles.