What are the factors to consider when buying a new laptop?

I usually make sure to look into the specs of a laptop before making a purchase. There was this one time when I bought a cheap laptop without checking the specs, and it turned out to be a big disappointment. It was extremely slow, which made using it frustrating.
 
So l would like to buy a new laptop. Apart from the affordable prices what are some of the important factors to consider?
Selecting a depends on the type of work you are going to do on your laptop. Some technical people need to download heavy data and software they need a laptop with more memory space and RAM.
 
The brand name itself is one factor to consider in buying a new laptop. Don't buy a laptop that has no good reputation yet. It's crucial.
That is how HP sells inferior laptops simply because they have a brand name. You would always overpay if you buy brand name.
 
That is how HP sells inferior laptops simply because they have a brand name. You would always overpay if you buy brand name.
My laptop is Acer and Apple. They are branded which is why expensive but performance wise excellent. They may serve me for many years. My Acer is 2 years old and the Apple brand 6 years.
 
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