Delivery logistics and spoilage. That's the whole game right there.
You can have the best food, but if the delivery window is 45+ minutes and the food is cold or the box got crushed, people don't order again. It's a supply chain problem, not a food problem.
You can have the best food, but if the delivery window is 45+ minutes and the food is cold or the box got crushed, people don't order again. It's a supply chain problem, not a food problem.