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What are the most common reasons websites lose SERP rankings?

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Currently, the Google search engine is the basis or mainstay of business people, especially those who rely on online platforms as marketing media. For this reason, the importance of optimization activities on search engines is a must for business people to get their website at the top so that opportunities to increase traffic will be increasingly open. wide and sales will increase. However, business people will encounter serious problems when their website ranking drops drastically on search engine pages.
In your opinion, what are the most common reasons a website can lose SERP rankings?
 
One of the common reasons that we often encounter is that the superiority of our content or website has faded, while competitors have made many changes to the type of content, design, mobile friendliness, etc., so that they can overtake the SERP position.
 
If your website is not active it will never received any ranking and if the keyword related to your website is not search often
That is correct. This is why a website owner should focus on long tail and short tail keywords & figure out what keywords are the best to drive in the most traffic to their website.
 
Most websites drive inorganic traffic which comes from
the traffic exchanges. That kind of traffic is mostly not wanted by most adnetworks and they tend banned.
They doesn't have a good impact because it is a person visiting your website for a reward and 99 % of them are not interested on what you publish just to get a visitor back to his link nothing more than that.
 
They doesn't have a good impact because it is a person visiting your website for a reward and 99 % of them are not interested on what you publish just to get a visitor back to his link nothing more than that.
Of course yes l have too realized that. The online blogging seems yo loose it's value due to the traffic exchanges.
 
Of course yes l have too realized that. The online blogging seems yo loose it's value due to the traffic exchanges.
Add to people that could spam your blog with ref links or low quality of posting that could occur most of the time from people that just visit the blog to post an affiliate link.
 
One of the main reasons why a website can lose rank is because of black hat SEO
A person need to be well documented to avoid such practice from being happenned because they do this by lack of the knwoledge or did not read any documentation about SEO for example.
 
Some people do black hat without knowing it is black hat and some people do it knowingly.
I do not think anyone do it knowingly because most of them doesn't know that is black hat seo and no one thinking reasonably will affect bad his seo with full aknowledge.
 
I feel the most common reason websites lose their SERP rankings is due to the high rate of competition. Another reason can be due to low contents.
This is true. Once your competition starts out ranking you, then improvements need to be made, so you can elevate your rankings.
 
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