What are the Most Popular Social Commerce Platforms?

[Suba]

Social commerce is a business model that is popular among young people, where consumers can buy products directly on social media. Social commerce integrates the consumer experience when shopping with social interactions, such as comments, likes, and sharing and is more personal.

Social commerce also provides an opportunity for small and medium traders to market their products, at a lower cost and reach a wider customer base, in addition to establishing closer relationships with customers.

Some of the most popular social commerce platforms that I know are WhatsApp Business, Instagram Shopping, TikTok Shop, Facebook Shops et al. Are there any other social commerce platforms?

 

[Trush Jodie]

Facebook marketplace is the most popular social commerce platform in my locality. People here transact there on a daily basis.

 

[Nomad]

I believe Facebook is the most popular platform for social commerce, followed by Instagram and Tiktok