What are the possible ways to increase the online business engagements?

An online business can engage their customers through loyalty program, emailing newsletter to customers on promotion deals. I receive newsletter by email from a reputable online retailer here every day. They highlight the deals of the day. It is effective.
 
Create awareness and let them know how easy it is to make a purchase online. Most people don't purchase things online cause they assume it is hard.
 
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