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What are the things that I should carefully consider before using influencers to advertise my products?

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Using influencers to advertise products is making waves these days. And most businesses are using influencers to get more visibility for their businesses and products. What should I consider if I want to use influencers to market my products? Which factors are to be keenly looked at before using influencers to market products?
 
You would have to be sure that the influencer doesn't have a dented reputation. That might negatively affect your business if you use one with a dented reputation.
Sure it is not wise to use an influencer that has bad reputation in the first place this might make people skipped your products
 
I think one major thing you need to consider is reputation of the influencer. Whatever they do has an influence in your business either for good or bad.
 
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