What are the things that I should carefully consider before using influencers to advertise my products?

[Min George]

Using influencers to advertise products is making waves these days. And most businesses are using influencers to get more visibility for their businesses and products. What should I consider if I want to use influencers to market my products? Which factors are to be keenly looked at before using influencers to market products?

 

[Trush Jodie]

You would have to be sure that the influencer doesn't have a dented reputation. That might negatively affect your business if you use one with a dented reputation.