What are the things to consider before buying a particular franchise?

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Buying a franchise is a perfect way to start a business especially if you are getting the franchise of a very popular brand. In the spirit of due diligence, what are the important things that should be considered before deciding on which company you should buy their franchise?
 
You have to really look at the franchisor fees if it is affordable for you. Not just for the short term but for the long term.
 
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