What Do You Consider When Registering a Domain?

[Nomad]

A lot of people pay more attention to the extension (top level domain) while registering a domain. They will only go after popular options. However, there are also people who give more importance to the domain name (second level domain, or the word before the extension). When you are registering a domain what do you value more, the main part of your domain (the word before the extension), or the extension.