What does it mean for content to be "on brand"?

[Trush Jodie]

A content creator in my workplace just had the content that he made to promote the organization rejected by the general manager. The reason is that the content is not "on brand".

What does it imply for a piece of content created to be on brand?

 

[kit_hung]

have to understand being on brand means content needs to be consistent with the company's voice, image, and goals. Everything from colors to messaging must consistent with how the company wants to present itself to the world.

 

[Trush Jodie]

If you publish that same content without putting your logo, would people know that it is still your brand? If they won't know, it means that content is off brand.

 

[eLdavis]

I guess the content does not match what the brand stands for, or it's simply passing a different message than what it is actually intended.

 

[kit_hung]

If you publish that same content without putting your logo, would people know that it is still your brand? If they won't know, it means that content is off brand.

see my work recognized without commercial image, know I've organized myself well. My style and words must represent entire body work so that citizens know it's me without looking at any mark.