Even though the main goal of a business is to make a profit, this does not mean it can do anything, such as cheating, unfair competition, which can harm consumers. This is why business ethics are needed for entrepreneurs. Business ethics are unwritten rules that entrepreneurs must apply as a basis for behavior and norms in running their business. If business people comply with business ethics, they will undoubtedly be able to increase consumer trust and increase business value. So, in your opinion, what ethics should an entrepreneur have?