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What gives a business that big break that turns their fortunes around forever?

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We have seen businesses just boom up all of a sudden and before you know it, the business becomes global brands. That big break. What does it take for a business to have that big break? Is it something that the business has full control over?
 
Honestly, I think a business having that “big break” is a mix of preparation, timing, and a bit of luck. A solid product or service is obviously crucial, because no amount of marketing can sustain a business that doesn’t deliver real value. Consistency and dedication also play a huge role—brands that suddenly go global usually have years of groundwork behind them that people don’t see. Timing is another factor; sometimes being in the right market at the right moment can make all the difference. Networking, collaborations, and exposure through the right channels can accelerate growth. That said, not everything is fully in a business’s control. External factors like market trends, consumer behavior shifts, or viral attention can suddenly propel a brand forward. So, while a business can maximize its chances with strategy and quality, a “big break” often involves unpredictable elements too.
 
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