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What is Domain Authority And How It Affects Ranking

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Domain Authority is a metrics created by a SEO company Moz that analyzes the SEO value of the domain based on the backlinks. Higher Domain Authority reflects the domain’s trustworthy and authoritativeness based on the quantity and quality of backlinks. While search engines have their own ranking factors, domains with higher Domain Authority generally rank better in search engines. You can go to Moz website to check your domain’s authority.
 
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