What is the benefit of a widely publicized product launch?

[Min George]

Some companies go all out to effectively publicize their product launches. They spend money and resources to make noise about their product launch.

What is the real benefit of a widely publicized product launch. Can't they just inform their customers about the new product than advertise it for the whole world?

 

[eLdavis]

One Major benefit is that it would attract more customers, the bigger the event, the more attention it gets.

 

[King Belieal]

A widely publicized product launch would most likely create and push a brand around the product apart from massive sales.

 

[Springtime]

A widely publicized product launch may boost the image of the company and the trust of target audience, which may eventually lead to more sales.

 

[Kross]

When the launch is publicized widely, it increases the potential pool of customers for the product after launch.