What is the concept of buying for value instead of price?

[Kross]

I have heard different people say that they actually bought a particular thing for value and not price. The concept seems to be futuristic.

What does it imply when people say they bought a particular thing for value and not price?

 

[King Belieal]

If I sell a product that is on a high price, there is a tendency that some people will not want to buy especially if the cost of the product is high. The people that will end up buying are the ones that buy not because of the price but the value of what they're buying.

 

[Min George]

When you buy for value, you are buying for what you would gain from that product. Price is not a factor here.

 

[Augusta]

Consumers are willing to pay a higher price for a product or service if they feel they are receiving exceptional value in return.

 

[eLdavis]

Buying for value instead of the price means their major focus when buying that particular thing was not the price, but the long term benefits that comes with buying it.

 

[Augusta]

Focuses on the benefits and advantages that a product or service provides. Consumers may be more willing to pay more if the perceived value is high.