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What is the major difference between On page SEO and off page SEO?

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King Belieal

King Belieal

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I always hear about On Page SEO and off page SEO. As a complete newbie in SEO, What are the marked differences between those two types of SEO in terms of purpose/ goals, methods and other variables?
 
On-page SEO involves optimizing elements directly within your website, such as content, HTML code, and site structure, to improve its relevance and ranking for specific keywords. Off-page SEO, is building your website's authority and reputation through external efforts like link building, social media engagement, etc
 
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